By Jayson Demers
Your brand embodies everything that you do and stand for as a business. At a tangible level, your business name, tagline, the colors you use and the content you publish encode your brand and present it visually and conceptually.
Building a solid brand requires a big investment of time. Yet it’s important not to overlook the power of small steps and single interactions that can solidify and share your brand with others. Here’s a closer look at five ways you can spend small chunks of free time to help build your brand.
1. Align your visuals. The visual elements of your brand are a powerful reinforcement of what you’re trying to achieve. Customers recognize your logo. Fans know your brand’s colors.
Are you using your logo in all the places you should? Is it part of your social-media profiles, in your email signature and on your presentations? Do your Twitter and Facebook presences reflect your company’s color scheme? If the answer is no, take a moment to change one thing that’ll bring you closer to a unified visual brand presence such as adding your logo to your email or changing the background color of your Twitter account.
2. Respond to your fans, followers and friends. An accessible brand is one that people want to do business with. One way to help cultivate this image is by being responsive to questions, comments and customer reviews. Spend a minute replying to the latest messages left on your social-media pages, customer reviews on sites such as Yelp and Google, and touching base with new connections on major networking sites.
You’ll strengthen your relationship to a specific customer, while also enhancing your image as a conscientious and responsive business owner.
3. Use a social monitoring tool to listen to social trends. Tools such as Hootsuite and Tweetdeck let you follow brand mentions and hashtags in one place, and are a great way to focus your social-listening efforts. Measure sentiment about your brand, spot and deal with any problems being discussed publically about your business, and track discussion around high-value keywords to keep your pulse on your industry.
Monitor the conversation, learn more about what’s happening and strategically jump into the discussion when you have something to add.
To read more, visit: http://www.entrepreneur.com/article/235519